September 2013

By now, much of the public health and health care community in North Carolina recognize this Campaign as the March of Dimes North Carolina Preconception Health Campaign. We are known for spreading preconception health messages within health departments and doctor offices, among consumers and providers, and at community- and professional-level events. 

However, many people still remember our initial years as the North Carolina Folic Acid Campaign, a nationally recognized, award-winning campaign created to improve infant and maternal health by promoting the benefits and consumption of folic acid. While we were similarly engaged across the state as the Folic Acid Campaign as we are now as the Preconception Health Campaign, our messaging was more singularly focused on the promotion of folic acid use among women of childbearing age. And through those first years’ work many came to recognize our flagship folic acid pieces. 

Almost any time I go into an...