Have you seen the new FREE consumer education pieces from the Campaign?

By now, much of the public health and health care community in North Carolina recognize this Campaign as the March of Dimes North Carolina Preconception Health Campaign. We are known for spreading preconception health messages within health departments and doctor offices, among consumers and providers, and at community- and professional-level events. 

However, many people still remember our initial years as the North Carolina Folic Acid Campaign, a nationally recognized, award-winning campaign created to improve infant and maternal health by promoting the benefits and consumption of folic acid. While we were similarly engaged across the state as the Folic Acid Campaign as we are now as the Preconception Health Campaign, our messaging was more singularly focused on the promotion of folic acid use among women of childbearing age. And through those first years’ work many came to recognize our flagship folic acid pieces. 

Almost any time I go into an organization that I think may have worked with our Campaign in its folic acid days, I simply mention our “green” materials and receive lots of nods and smiles of recognition. These pieces have truly made their mark throughout North Carolina and provided education to countless women.  These materials included the “Take Care of Your Body, Take Care of Yourself” brochure and the “Busy Woman’s Guide to Multivitamins” card, as well as our three “Multivitamins: Take Them for Life” leaflets, targeted to women of different ages and life circumstances. Over the years the pieces were a perfect compliment to the education and multivitamin distribution provided by agencies across the state. 

But now is the time to saw goodbye to the good ol’ folic acid pieces. Currently, we are in the process of phasing out all of our old folic acid materials, distributing the supplies that remain and no longer printing more. Nearly all of the stock remaining at the warehouse has been depleted.

Don’t worry—we are not leaving our great partners without a folic acid resource!  As we phase out our folic acid materials, they can be replaced by a few new items we have developed through extensive research and focus group testing. With them, we concentrate more broadly on preconception health.  These materials of course include the folic acid message, but they also aim to speak to women about the many health behaviors that contribute to a healthy lifestyle. 

“Take Care of Yourself: Your Body Will Thank You For It” is a booklet that lists steps women can take toward that healthy lifestyle, with specific suggestions to accompany each step.  This piece is aimed at all women of childbearing age. Our second new piece, “Show Your Love,” also lists these steps but is in leaflet format for a quicker and more direct approach. This piece is specifically designed for African American women of childbearing age. In both of these materials, the focus is on the woman’s health, promoting the idea that a healthier woman today will lead to healthier pregnancies down the line. We also have a "Show Your Love" poster that is available to promote the same healthy steps.

It is our hope that these new materials become as ubiquitous in the public health community as the folic pieces have become over the years. Our goal is to deliver informative and appropriate educational items that complement the work agencies and individuals are doing to promote preconception health across the state. Please access the Publications Form to order these FREE materials from our partners at the Women's Health Branch in the NC Division of Public Health, Department of Health and Human Services. To contact a regional coordinator in your area to explore what we can provide for your office, please check out our map here.

-Sarah Wright, Cape Fear Regional Coordinator


Revised: September 12, 2013

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