National Preconception Health Campaign Taking Center Stage This Valentine’s Day

Show Your Love. Your body will thank you for it. www.cdc.gov/showyourlove

Show Your Love is a new national campaign developed by the Preconception Health and Health Care Initiative (PHHCI) in partnership with the March of Dimes North Carolina Preconception Health Campaign (NCPHC), to help women prepare for healthy pregnancies. Launched today, Valentine’s Day, the campaign’s message points out that if a woman chooses to have a child, she can show love for her child by first loving herself by adopting healthy habits well before becoming pregnant.

The health behaviors a woman can adopt to improve her preconception health include the following:

  • Plan pregnancies
  • Eat healthy foods
  • Be active
  • Take 400 micrograms of folic acid every day
  • Protect against sexually transmitted infections
  • Protect from other infections
  • Avoid harmful chemicals and toxins
  • Update vaccinations
  • Manage and reduce stress and get mentally healthy
  • Learn about your family’s health history
  • Get regular checkups
  • Stop smoking and reduce alcohol intake before trying to get pregnant. Stop drinking while trying to get pregnant and during pregnancy.
  • Stop partner violence
  • Manage health conditions, such as asthma, diabetes, overweight

As part of the Show Your Love Campaign, the Initiative has developed a series of educational materials for women including video and radio public service announcements, posters, a checklist of healthy habits, as well as online ads and a kit for organizations interested in supporting the campaign and helping to spread the word about the importance of preconception health. All campaign materials promoting preconception health will include Show Your Love as a major theme.

The Show Your Love Campaign focuses on women during their childbearing years, between the ages of 18 and 44. The campaign is designed to speak both to women who are currently planning to become pregnant, as well as those for whom pregnancy may not be in their immediate plans.

The March of Dimes North Carolina Preconception Health Campaign is working with the PHHCI to spread the campaign’s message and materials to women nationwide. The NCPHC is distributing DVDs featuring the PHHCI’s preconception health educational video in English to anyone in North Carolina; providing preconception health trainings throughout the state to health care providers and the general public; providing preconception health education via its website, everywomannc.com; and spreading preconception health messages throughout its social media networks.

Local agencies and organizations can become involved in this campaign too by becoming a partner! Partners are able to disseminate campaign messages to the target audiences or to develop partnerships with organizations that may be better positioned to reach women directly. Organizations can use the campaign materials as a starting point, and then develop a “dissemination plan”. This plan would describe the role partners play in dissemination and other activities, such as providing information on related community resources.

Partners can:

  • Establish a link to the campaign website on their websites
  • Feature a banner advertisement
  • Post campaign video PSAs and downloadable versions of campaign materials on their website or through social media
  • Provide updates on the campaign in a newsletter
  • Work with local media to promote the campaign
  • Add a .jpg featuring the campaign logo as a live link to the campaign website as part of your e-mail signature
  • Deliver campaign messages and materials through existing special events (e.g., annual meetings, health fairs, walk-a-thons)
  • Distribute posters and other materials at national or regional conferences.

A strong network of partners is needed to successfully launch this campaign. A vast array of partners will significantly broaden the reach of the campaign message and materials. When you participate, you help us move this important campaign forward by contributing access to your network of members and constituents.

For more information on the Show Your Love campaign visit the website at www.cdc.gov/showyourlove.

Revised: March 13, 2013

This web site is designed for informational use only; it is not designed to give advice, diagnose, cure or treat any medical condition you may have. If you have any questions about your health, please contact your health care provider.